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When corporations encourage giggling at children’s distress

When corporations encourage giggling at children’s distress

This summer, Pampers embarked on one of their newest initiatives: the Poo Face Campaign. Pampers are encouraging parents to snap photos of the adorable faces their babies make in the midst of bowel movements. It kicked off in July with the release of an entertaining film, made by advertising giant Saatchi & Saatchi, to accompany…

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Why professionals are distressed by children’s distress

“The problem is how we can bring pain and anxiety back into the experience of professionals who work with children.” What fascinating words. They are calling for increases, rather than reductions, in the anxiety felt by professionals responsible for the care of children. These are words spoken by James and Joyce Robertson in 1970.* When…

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